Online giving platform Everydayhero has pioneered the concept that giving is more than just money, that everything a person does in support of their cause, counts. After helping hundreds of thousands of people raise more than $230 million for charities around the world, Everydayhero launched their platform in the United States in 2014 with a new identity.
Everydayhero connects people who share a passion for good, so the heart was chosen as a worthy icon to represent the brand. The overlap of hearts within the brand mark emulates the idea of likeminded people coming together over a common cause. United as one, their voice is strong and can bring about a meaningful difference. The particles that make up the icon not only have an energy and movement to them, they were purposefully designed to show that everything a person does can be counted, no matter how big or small.
I worked with Two Thirds Sky on the research and development of the brand which led the direction for the new marketing site. I also worked on the application interface design directly with the dev team at Everydayhero.
Everydayhero 'Powered by Wonderful' explainer video: A collaboration with Driven, Brainheart, You Can't Be Serious, Smoke Creative and Mr Jones.
Everyday Hero Powered By Wonderful Explainer Video
The Vision Splendid is the first open-air outback film festival of its kind. It’s held in Winton, the birthplace of “Waltzing Matilda” and Qantas, one of the few places where you can still watch a film under the stars. Winton is gaining a reputation as Hollywood in the Outback as a filming location and is home to the iconic Royal Open Air Theatre, so the design work needed to reflect a celebration of the outback and a touch of grandeur.
The brand mark was designed to evoke the spirit of the festival held in the outback under the stars. The ornate typography is based on an existing typeface but has been crafted for the event with flourishes lassoing the stars and moon. The brand mark builds excitement about the festival with a modern, yet warm country hospitality feel about it.
Metanoia (met-uh-noi-uh) noun A profound, usually spiritual, transformation.
Edmund Rice Foundation liberates the lives of the impoverished and disenfranchised through health and education so that they may take responsibility for their own lives. An educated and healthy child can liberate their family and liberated families transform communities.
Since even the smallest engagement can transform ourselves and others, the Metanoia Talks are a living example of the transformative power of liberation that results from a change of heart and perspective. These bi-annual events are a series of talks by business leaders, students, principals and other Edmund Rice Foundation supporters. Speakers discuss their own Metanoic experience which set them on a new richer path in life, providing fulfilment in their lives.
The butterfly was chosen as the symbol for the Metanoia Talks as it represents the ultimate transformation. Visually it’s had a metamorphosis of it’s own – born out of the linework from the Edmund Rice Foundation logo and refined to create a structured and distinct identity.
While working for the Gallery of Modern Art I had the pleasure of designing the Floating Life publication to accompany the exhibition. The exhibition highlights the continuing importance of fibre within Aboriginal culture. From classic woven baskets and ceremonial objects to contemporary decorative items, the collection is a stunning reminder of the talent and imaginativeness of the artists. The 159 page publication Floating Life: Contemporary Aboriginal Fibre Art has been reprinted a couple of times now and can be purchased from the QAG GoMA Store.
Floating Life includes works by artists Lena Yarinkura, Judy Baypungala, Lola Greeno, Yvonne Koolmatrie, Shirley MacNamara, Fiona Foley and Lorraine Connelly-Northey, among others.
SportsMed is a groundbreaking new player management software for professional sports managers, medical staff and coaches. It’s the world’s first software system to offer one comprehensive application that controls all the variables of player protection and surveillance. SportsMed developed the system with assistance from NZ rugby union, including the All Black doctors and medical team.
Engaged by SportsMed to develop their brand positioning and graphics, the work focuses on a sense of innovation. A sophisticated colour palette and bold type treatment was chosen to reflect the high-energy of the brand but with a medical, scientific edge. Working with my favourite copywriter, we developed a new positioning line to accompany the suite of graphics. The main goal was to assist them in creating awareness of their product within their very specific target market – the NRL.
Please note the SportsMed logo was already in existence and created elsewhere.
Everyday Hero / MapMyFitness
Everyday Hero is an innovative online platform that enables people to fundraise, promote and support causes they care about. They recognise that people can give in many ways, not just by donating money. One of these ways is using a fitness event to generate donations for a cause. MapMyFitness is a smartphone application, integrated with Everyday Hero, which makes it possible for supporters to track their exercise and calculate the workout time, average speed, total distance and calories burned. This information can then be shared easily onto their Everyday Hero supporter page which helps increase engagement with their followers and generate more support.
Working in collaboration with Brainheart, I designed a series of communication materials introducing the concept of MapMyFitness and condensing all this information into an approachable format. It was important to explain what the sophisticated application does and how it integrates, in a non-technical manner so that it would be easy for everyone to understand. To encourage our audience to embrace this new technology we demonstrated how their supporters are already engaging with this software and enjoying the experience.
Towler Technology Group are motivated to improve business performance for their clients through in-depth understanding, fit-for-purpose technology and over 30 years of IT practice. They have provided technology solutions to high profile companies such as IBM, Qantas and BHP Billiton.
Towler approach their work with long-term solutions in mind. Collaboration and clear communication is what sets them apart. The mark I created has both a technology feel to it and also one of collaboration. The letterforms were chosen for their approachable, connecting attributes. The design positions Towler as high-performance and forward thinking but with an approachable and collaborative tone.
Party Animals was the practical component of my Digital Video course at Griffith Uni. This was a really fun part of the course, as I applied all the theory I'd learned in order to write, produce, film and edit a short film.